Ecommerce Marketing
Concept of Service
The contemporary work copes with marketing offer of ecommerce service. It emphasizes the important steps of marketing of a spanking new firm that offer services of web construction, design, programming, development, and promotion. The service must be available wholly online using the web site of the company. Online business procedures comprise of ordering, conformity on requirements, explanation of design, and providing regular customer support.
The process of implementation of the service must contain the following stages:
Defining goals of the site:
It includes physical discussion of the product in question through Internet.
Developing the website structure:
It aims at blinking out technical sides of the site. It must contain definition of essential technology, specifications and the type of website navigation.
Website design and built:
It is about building layout and graphics of the website. It may involve explaining the company’s genuine creative approach while developing the graphic looks of the order, or fulfilling with the necessities presented by the consumer.
Website programming and built:
It depends on particulars of each specific project and exact necessities posed according to the level and quality of the website. Moreover, it varies in accordance with the type of customer and objective of the site considered. The entire features of the site are open to examination and test by equally company’s specialist and customer.
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Technical release of the site:
The consumer ought to be provided with free consultation beside additional site marketing and promotion services, techniques, and practical advice when technical aspects of the project are completed.
Ongoing site maintenance:
This stage comes when the task of making the customer’s site is completed. The companies also ensure to keep all its sites current in terms of graphics, technology, navigation and usability. After release of the site, the companies carry on working with the customer to establish a plan for the website regular review and maintenance to convene customer’s requirements, have room for users’ feedbacks, to incorporate new system updates and new technologies.
Industry Overview
The e-commerce industry is now becoming one of the highest and vigorously developing industries over the world. Now it is relatively hard to precisely define the impact of the Internet on commerce. According to the estimation, there were almost 260 million Internet users worldwide by 2000 and this number has increased more than twice and reached 580 million by mid 2003. and this number is expected to arrive at more than 770 million by 2005. These figures indicate that internet has now become a widely used business medium and a virtual space where sellers and buyers carry out online transactions that were previously done live. This online business arena allows carrying out online specific buy and selling operations.
Today, e-commerce is flourishing. Market size of ecommerce has arrived at huge volumes and this growth is accelerating day to day. It is predicted that by the year of 2007 online sales are rise up to 2.9%. Therefore, Internet economy force is becoming another essential part of the whole US economy than it ever has been. According to a research conducted by the Cisco Systems, the Web is revolutionizing the way public work and profits from online transactions yearly grows by more than 50 percent.
Jupiter Research reported that American B2B Internet commerce rates increased markedly over the previous five years and amount reached up from $336 billion to $ 6.3 trillion from 2000 to 2005. Jupiter described five industries that have been more than half of the entire buying and selling operations online. These industries include aerospace, chemicals, electronics, defense, computer and communications equipment and software, motor vehicle and parts. Out of these industries, computer and communications equipment and software is most important whose number of online sales estimated in this 2005 year are $1 trillion. So, proceeding from the trends pointed out in the electronic commerce industry, we can suppose that the way of one’s business connected to online service and e-commerce, despite dominant competition, has all the probabilities to advance, develop and gain achievement because this market sector is area under discussion to enhancement, development and transformation.
As the most of Internet users are increasing and the many companies are ready to be represented on the Web is escalating beside the number of companies launching online business, there is a growing demand in providing programming, design, site development and marketing services. Thus, new firms in the industry have opportunities to enter the market, anything saturated it may be, and effectively develop.
Target Market
The target market of the projects is very huge and differs from individuals with the smallest necessities as to functionality, appearance and program possibilities of the site, to big companies with more solid and expensive orders. As there are very dissimilar kinds of customers with diverse interests and needs, each requires different approach and varied level of professional performance; they must be classified into diverse groups. By classifying the consumers, the companies enhance their chances of achievement.
The customers may be divided with respect to the level of the preferred product complexity. According to this criterion, three different levels can be eminent: customers that require basic site development; intermediate level, and those with sophisticated one. Basic level involves relatively inexpensive services that are well for individual customers, non-professional companies. As evident in name, this solution foresees limited functionality, simple design, and quick implementation of the order.